Design / Advertisement
Located in the banana belt of San Francisco, South Beach, Arterra was the brain child of Kwan Henmi architects and Intercorp evelopment. The project would use a variety of materials to create a truly unique look and feel to a building that would be part art, part urban oasis. Along the way JSA | Town Kryer help brand, position and market the property through a variety of cutting edge ways. From events featuring OM records, to traditional advertising and guerrilla marketing programs, Arterra is still considered an iconic residence in the South Beach neighborhood.