Best Western

Advertising/Public Relations/Design

A Tuscan Oasis in the Heart of Sonoma Wine Country? Perhaps being only steps from the historic Sonoma Plaza is more your speed. Either way, we have you covered. Town Kryer has been working with Best Western in Sonoma Wine Country for two properties that defy the brand’s reputation. Our task has been to reposition the two hotels to better compete with the Fairmont and Renaissance properties, as well as a bevy of chic boutique inns – all vying for the same high-end and savvy wine country traveler. How do we do that? We take a see-for-yourself approach. From video that shows the beauty of the properties to fully integrated advertising, (digital and traditional advertising programs) to out-of-the box media trips and corporate traveler targeting. Town Kryer continues to break new ground with Best Western in a way that redefines the category.

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