How do you make a splash in Hollywood? How do you get your message to the studio people who can make the decisions on Security? Well you hit them where they live, and in this case, the Hollywood Reporter was the perfect vehicle. Cypress Security, one of the fastest growing private security firms on the West Coast asked us to help them get the word out about its new offices in LA LA Land, and we did just that with a campaign that resonated with the target audience. Keeping quiet on the set is pretty important when unwanted interruptions can cost thousands of dollars. Here is the first ad in a series created to get the phone to ring. And ring it did.