Design / Email Marketing
How do you create a sense off place in the middle of nowhere? You sell a story about a future where your kids will grow up, go to school. A place where family time is more important that a conference call. A place where you look forward to coming home to every night after work. The Mountain House program was developed to entice buyers looking to start again, build a family, spread out, while still be just minutes from the greater Bay Area. The program included everything from outdoor advertising in BART stations, to radio and TV. Print was designed to invoke a sense of wonder about how things could be. Online marketing was a first of its kind in the industry, utilizing tickets we take fro granted today.