Fred Finch Youth Center
Design / Banners
For over 100 years, the Fred Finch Youth Center in Oakland California has been helping children and their families through difficult times. But how do you take one of the East Bays oldest institutions and make them relevant from a brand perspective in the 21st century. Do it while maintaining that sense of history and place that makes them so unique – make the agency hip – but not at the price of it’s importance. JSA | Town Kryer was brought in to do just that. From a new ad campaign to help raise awareness (and donations) to outdoor strategies including the Lakeshore Avenue in Oakland celebrating the agencies accomplishments, to designing compelling collateral including the latest annual report - it all came down to style, color and design.